Chloé’s insouciant aesthetic might be associated with 1970s bohemia, but the French fashion label was actually founded in 1952 by Parisian prêt-à-porter pioneer Gaby Aghion, and is currently in the midst of celebrating its 60th anniversary. So far, proceedings have been marked by a retrospective at the revered Palais de Tokyo and the opening of a brand-new 4,300sq ft flagship on the Rue Saint-Honoré, but in March it’s the turn of Selfridges to pay homage to one of its longest-standing and most successful womenswear brands.
From Friday March 1, the department store’s Wonder Room will play host to a month-long pop-up, displaying 31 of Chloé’s most iconic looks and showing vintage video footage of its most memorable catwalk shows. For anyone who finds that perusing the vintage pieces whets their appetite for acquisition, Selfridges will also be stocking a capsule collection of 16 reissued Chloé archive pieces. Among the iconic investment items are Karl Lagerfeld’s surrealist 1983 Violin dress (first picture, £2,075), Stella McCartney’s 2001 pineapple T-shirt (£230), leather shorts from Hannah MacGibbon’s autumn/winter 2009 show (£2,165), anda chic, soft beige jersey dress from 1960 by the maison’s founder (third picture, £1,280), still as timeless today as it was over 50 years ago.
While the exhibition is indeed a celebratory visual treat, those with an eye on snapping up the anniversary collection will need to act quickly – these are pieces with past form in selling out: Phoebe Philo’s 2004 padlocked Paddington Bag (also reissued as part of this collection in crocodile skin, second picture, £19,425) garnered a pre-release waiting list of over 8,000, requiring a police presence when it finally reached stores.