The perfect puffer jacket for the eco-conscious

Pangaia’s “Flwrdwn” puffer jackets are filled with wildflowers instead of feathers

The technology for Pangaia’s “Flwrdwn” jackets has been under development for 10 years
The technology for Pangaia’s “Flwrdwn” jackets has been under development for 10 years

Since its launch in 2018, New York-based clothing brand Pangaia has been producing innovatively designed sustainable basics. We’ve seen T-shirts made with seaweed yarn, simple tracksuits made from recycled cotton and botanically dyed essentials coated with peppermint oil, meaning they don’t need to be washed as often.

The wildflowers sourced by the brand are from areas that contribute to habitat restoration, while helping to conserve a local butterfly species
The wildflowers sourced by the brand are from areas that contribute to habitat restoration, while helping to conserve a local butterfly species
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This week, Pangaia releases its “Flwrdwn” jacket, made with fully biodegradable filling – setting it apart from other vegan alternatives, which are typically made using petroleum-based synthetics such as polyester. These jackets are filled with dried wildflowers instead of duck or goose feathers (which are often plucked while the birds are still alive), meaning the jackets are cruelty-free. The wildflowers are also harvested from areas that contribute to habitat restoration, while also conserving a species of local butterfly, and the farming method helps to preserve groundwater, as wildflowers don’t require irrigation.

The jackets are available in a long hooded style in navy (pictured), £625, or a hooded short crop in matte off-white and black, £445
The jackets are available in a long hooded style in navy (pictured), £625, or a hooded short crop in matte off-white and black, £445
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Pangaia’s pillowy jackets are available in either a hooded short crop, which comes in matte off-white and black (£445), or a long hooded puffer with removable sleeves and adjustable length, available in navy (£625).

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