A Dior pop-up at Harrods with distinctly British flair

Dior’s British-inflected collection for autumn/winter is being showcased at a month-long pop-up at Harrods

Harrods is hosting a month-long pop-up showcasing Dior’s new collection
Harrods is hosting a month-long pop-up showcasing Dior’s new collection | Image: Morgan O’Donovan

Maria Grazia Chiuri has been steadily breathing new life into Dior, crafting a 21st-century aesthetic that nods to the brand’s all-powerful house codes. For autumn/winter, chiming with the house’s exhibition at the V&A Museum in London, she blended the rebellious look of the Teddy girls of the late 1950s (think plaids, leather jackets, boyish tailoring and knits) with the full skirts, neatly tailored jackets and romantic corsetry of the historic Parisian brand.

Dior saddle bag, £2,300
Dior saddle bag, £2,300
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Harrods is celebrating the new collection – and its particularly British influences – with a pop-up from August 3 to 31. The shop interior will echo the themes of the show, with plaids, a phone box and even a London taxi paying homage to Dior’s historic anglophilia (Christian Dior came to London aged 21 to perfect his English and fell in love with the romance and bohemia of the city in the 1920s).

D-Connect sneaker, £890
D-Connect sneaker, £890
Book Tote, reworked with a Union Jack print, £2,200
Book Tote, reworked with a Union Jack print, £2,200

The pop-up will stock plenty of the brand’s hottest pieces, including versions of the Dior saddle bag (£2,300) and Lady Dior bag (from £2,800) in delicious new colourways, tasselled Dior bracelets, bucket hats and, of course, pieces from the ready-to-wear collection. There will also be products exclusive to Harrods: the Book Tote (£2,200) has been reworked with a Union Jack motif, the D-Connect sneaker (£890) has been reimagined with a gorgeous dark-green plaid and the bucket hats created by Stephen Jones for the autumn/winter show have been reinterpreted in a green version of the house’s Oblique canvas (£640). There will also be in-store customisation for key products, including the Book Tote bags and canvas luggage labels.

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