Ten minutes seems an inadequate amount of time to wear sheets of 24ct gold leaf on your face if you’ve gone to the trouble of applying them. However, that’s all that’s suggested with the Mimi Luzon 24K Pure Gold Treatment (£80 for one treatment; £275 for four), an at-home beauty mask that promises a renewed and revitalised complexion with immediate lift and radiance.
I have to admit that I was cynical and, having trialled it, I still think much of the “magic” comes from the hexapeptide-infused “Corrective Cream” that goes on before the gold leaf. It’s a blend of hydrating ingredients such as red tea, apricot extract, coenzyme Q10 and hyaluronic acid. Apply the contents of the small sachet to the skin and massage until it’s absorbed. The gold leaf, notoriously flimsy and unstable, is best applied by pressing the paper sheets, leaf side forward, to your skin and gently pulling away. It left my entire face gleaming with crackled gold, although I had to cut the third sheet in half to cover my forehead and chin area in two parts.
The cream felt active as soon as it was on my face, but the application of gold took all the heat out immediately. As a beautifier, gold does have some scientific legs – it boosts microcirculation and has both anti-inflammatory and anti-bacterial properties. The result of my Midas moment – after waiting the requisite 10 minutes before massaging the mask into my skin and washing off the residue – was a complexion that looked both fresh and glowing, with an unfamiliar, but welcome, tautness that lasted until the next day.
Jane Cunningham is a beauty journalist and blogger. An early adopter of beauty blogging, she has been posting on her website britishbeautyblogger.com for 10 years, providing (sometimes brutally) honest product reviews and beauty news. Cunningham collaborated with Marks & Spencer to produce a limited edition make-up range and is currently working with Makeup Revolution on an eyeshadow palette. She is also a creative consultant to beauty brands. @britbeautyblog.