Mayfair’s The Beaumont hotel has become a firm fixture at London Craft Week and for this year’s event, running from May 8 to 12, plays host to the stars of British perfumery. It has commissioned the Jimmy Beaumont collection – a series of unique scents by seven independent makers, which will be showcased in the Beaumont lobby. The range takes its name from the hotel’s fictional 1920s hotelier Jimmy Beaumont and his band of starlet friends, created as a backstory for the establishment by co-founder Jeremy King.
The collection features two bespoke scents by 4160 Tuesdays – a small batch perfumery overseen by Sarah McCartney. Its Drive Them Wild scent (2x 9ml travel sets priced at £50 and 100ml versions £195) is inspired by Dolores Del Río, the glamorous Mexican starlet of 1920s and 1930s Hollywood, and features notes of ambergris, spiced chocolate and orange blossom. Burnt Cedar Rainbow Doves pays homage to the eccentric British composer, novelist, painter and aesthete Lord Berners – its scent evocative of his penchant for house parties and exotic blooms (the bespoke versions are priced from £1,000).
Heritage Mayfair maker Floris has created The 300 Club (£180 for 100ml; bespoke versions are priced from £500 to £5,000) for the olfactory occasion, with woody-floral notes encapsulating the persona of New York’s prohibition era “queen of the nightclubs” Texas Guinan. Meanwhile, Ormonde Jayne’s The Gatsby (£150 for 50ml; bespoke versions from £185) – think vetiver with a cologne top note – recalls the romanticism of F Scott Fitzgerald’s novel.
Tom Daxon’s Iridium 71% (£1,400 for 100ml) is an opulent nod to writer and heiress Nancy Cunard, whose passion for irises and a fine dry gin inform the blend. Lady Loelia Lindsay, who was immortalised in fiction as Miss Moneypenny in the James Bond sagas, spurred Penhaligon’s to create Chypre Rose (priced from £300 for 100ml). Taking its cues from Cyprus, the land of Aphrodite, the scent is a sensuous fusion of Rose de Mai from Grasse with hints of moss.
Bon vivant and “brightest” of “The Bright Young People” Stephen Tennant inspired Rose Extravagant (£29 for 8ml; one-to-one bespoke workshop is £600, with each additional guest £300) by London creation studio the Experimental Perfume Club. The richly layered, androgynous eau de parfum is a blend of bergamot, rose, rhubarb, amber and iris.
Guests at the event will also have a chance to sample Paul Schütze’s VSW – although the scent will not be available for purchase. Named after the intrepid libertine Vita Sackville-West, it is a heady mix of oakmoss, sandalwood and tobacco.