A chic online showcase for under-the-radar women’s fashion

The SIL – aka The Stuff I Love – is an exciting find for the discerning shopper

Bia Daidone brass and 24ct gold earrings, $375-$510
Bia Daidone brass and 24ct gold earrings, $375-$510

E-boutique The SIL – aka The Stuff I Love – came about when native Texan-turned-Los Angeleno Natalie Bloomingdale decided to give voice to her favourite under-the-radar fashion designers. Starting out as a web platform for one Dallas maker in particular – Tish Cox – the site has since grown to showcase the work of fashion talents from around the world, with an emphasis on strong silhouettes that will appeal to anyone who wants to channel some of the attitude of a feisty Southern belle.

Molly Moorkamp silk Long Striped skirt, $1,100
Molly Moorkamp silk Long Striped skirt, $1,100

Shopping The SIL is something of a relief as it isn’t an overwhelming experience; the site isn’t trying to be all things to all people and features a highly personal selection of separates and accessories, generally in very limited runs, that change according to Bloomingdale’s latest discoveries, rather than by season. Current standouts are the white kaftan-style Cotton Robe dress ($495) and the high-necked Lindley top ($495) – both by Cox – and a colourful Molly Moorkamp Long Striped skirt ($1,100), an easy piece of dressed-up eveningwear. The latter is exclusive to the site and made to order.

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Stylish accessories are another strong point: take the Zelda fox-fur wrap ($1,890) by Demarson in a pale rose hue that adds wintry flair, or the timeless navy-blue satin evening bags ($1,300) by Texan designer Hayden Lasher. Statement-making brass and 24ct gold earrings ($375-$510, made to order) by Brazilian maker Bia Daidone are another wonderful discovery, as are the one-of-a-kind hand-stitched cowhide bags ($330) by Guayaca Cuero Argentino – a little-known brand started by Argentine sisters Juliana and Milagros Céliz.

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“My customers are mature in their style sense; they know exactly what works for them and they aren’t concerned about labels,” says Bloomingdale. “They are united by a passion for discovering an unfamiliar designer and in building a wardrobe of timeless pieces.”

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