Six ways to create a bespoke beauty cabinet

From customised skincare and shampoo to personalised lipstick and perfume

MatchCo foundation, $49
MatchCo foundation, $49

MatchCo foundation This custom-blended, water-based foundation ($49) is ordered through a smartphone app. Customers submit scans of their wrist, forehead and cheeks, and a personalised formulation is then prepared in MatchCo’s California lab, which has never created the same blend twice. The company works with seasoned make-up artist Nickolas Vidutenko – who has collaborated with Chanel, Dior, Lancôme, Nars, Tom Ford and Gucci – and uses ingredients including calming Bisabolol, green-tea extract to fight free radicals and reduce inflammation, and vitamin E to revitalise skin and lends it a natural, dewy glow. Read more about MatchCo here. CHRISTINA OHLY EVANS

Eyeko mascara, £28
Eyeko mascara, £28

Eyeko mascara This bespoke mascara service (£28) aims to get lashes as lush, shiny and full as possible by lookingat the shape of the eye and the “needs” of the eyelash, such as lengthening,curling or thickening. “We can create more than 100 mascaras, using variouscombinations for colour and need,” says Nina Leykind, co-founder and creativedirector. “And our brush range is extending all the time.” Read moreabout Eyeko here. BEATRICE AIDIN

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Function of Beauty shampoo These shampoos and conditioners ($32 for 225ml sets, $42 for 450mlsets) may involve some complex ingredient combinations, but thankfullythey are based on a straightforward online questionnaire. A detailed profile kicksoff with options for hair types (straight, curly, and so on) before moving onto the finer points, such as moisture levels, fragrance preferencesand hair goals. The information is then run through a sophisticated algorithmand the formula created on an individual basis using 98 per cent naturalingredients. Read more about Function of Beauty here. CHRISTINAOHLY EVANS

Haute Custom Beauty 30-Day Beauty Ritual, £595
Haute Custom Beauty 30-Day Beauty Ritual, £595

Haute Custom Beauty skincare regime Using online analysisto match skin with one of the 600-plus profiles in its database, Haute CustomBeauty creates a bespoke 30-Day Beauty Ritual (£595) that includes a collagentonic (revitalising, calming or balancing) and one of four firming andwrinkle-smoothing moisturisers. However, the daily elixirs are the truly unique activesin the programme: from a range of 11 single-shot ampoules, personal rituals containingbetween five and eight ampoules target specific issues, such as deeper lines orslackness. And their sequence may be varied – promising better results than“mono-diet” skincare. Read more about Haute CustomBeauty here. VICCI BENTLEY

Function of Beauty shampoo, $32 for 225ml sets, $42 for 450ml sets
Function of Beauty shampoo, $32 for 225ml sets, $42 for 450ml sets

MCMC Fragrances A graduate of the prestigious GrasseInstitute of Perfumery, MCMC Fragrances’ founder Anne Serrano-McClainspecialises in small batches of artisanal scent ($2,500 for 50ml EDP and oils) and has made a name for herselfamong the perfume cognoscenti. Her bespoke creations are a deceptively simple mixof just 10 to 20 ingredients. Those able to visit her Brooklyn studio can takepart as they watch the process unfold – while those commissioning from afarreceive a beautiful box full of samples and scent strips to kick off thecreative process. Read more about MCMC Fragrances here. CHRISTINA OHLY EVANS

MCMC Fragrances, $2,500 for 50ml EDP and oils
MCMC Fragrances, $2,500 for 50ml EDP and oils

Three Custom Color lipstick This colourspecialist can make lipsticks (£70 for two) in any shade, matched to anythingfrom a fragment of fabric to a favourite pair of Jimmy Choos. As texture andcoverage are so personal, it’s worth checking out the products in person (suchas at Harvey Nichols’ Beauty Concierge), but the service is also available on ThreeCustom’s website, which has archives containing discontinued lipsticks by over50 brands, and samples can be sent in to match or create colours. Read more about Three Custom here. LUCIA VAN DER POST

Three Custom Color lipstick, £70 for two
Three Custom Color lipstick, £70 for two

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