LaDoubleJ: an effervescent vintage emporium

From outré Missoni to sleek Chanel

LaDoubleJ is the exuberant online home of fashion journalist, editor and “voracious vintage obsessive” JJ Martin. Her Milan-based e-boutique firmly casts aside secondhand stereotypes of the moth-eaten and threadbare, offering instead a slick edit of covetable vintage clothes and jewels in pristine condition. Packed with big hitters from Moschino to Missoni, it would grab the attention of any collector. However, the Chanel on offer here wasn’t cherry-picked to be in storage, but on the streets and on the shoulders of real women, styled with the latest “designer desirables”. In fact, new designs from the likes of Marni and Miu Miu, as well as LaDoubleJ’s own retro-style brand LaDoubleJ Editions, are sold alongside the vintage selection, mixing up past and present because, says Martin, “Hello! This is the way vintage should be worn.”

Far more than simply an e-commerce platform, the site is a celebration of Milanese creative culture, with the city’s GGG’s (Great Gorgeous Girls) and Legendary Ladies modelling the clothing, and “insiders”, such as bold bag designer Paula Cademartori, selecting her favourite pieces – most notably a 1980s Barocco haute-couture cowgirl-style jacket (£780) in gold and black lamé – from the LaDoubleJ stock. The city’s hotspots are also pinpointed in the Milan Guide, which includes fashion and design stores as well as restaurants and bars.

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Martin’s 13-year career in journalism spans Harper’s Bazaar USA, Japanese Vogue and the New York Times style magazine, T, and she is currently a contributing editor on Wallpaper and WSJ magazine – and a self-confessed “maximalist”. It’s no wonder, then, that LaDoubleJ is such a veritable treasure trove – a status that’s heightened, of course, by the knowledge that single stocks certainly will not last. Highlights include a Studio 54-worthy pair of 2000s Missoni silk/lamé palazzo trousers (£310, second picture) and an impactful 1960s Curiel silk-chiffon ostrich-feather-trimmed dress (£1,050, first picture), which could be a doppelgänger for one of Valentino’s latest gowns.

If this all sounds a bit aesthetically extrovert, panic not; more wearable classics such a 1980s Chanel blue and white striped cotton shirt (£370) and a striped Aquascutum cotton raincoat (£525, third picture) satisfy more minimal tastes. But whatever your personal style, everyone can benefit from the LaDoubleJ message: “Mix it up, ladies”.

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