A cycle brand’s pledge to schoolgirls in Ghana

For every bike sold, Vélosophy donates another to a girl in the African country

Vélosophy’s aluminium-framed bike (certain editions from £695 at The Conran Shop)
Vélosophy’s aluminium-framed bike (certain editions from £695 at The Conran Shop)

In 2013, Swedish entrepreneur Jimmy Östholm read about the need for more bicycles in the developing world, particularly as a means of giving greater numbers of girls access to education (ownership of a bike increases attendance by 30 per cent, projects and research indicate). Two years later, Östholm responded by founding bicycle brand Vélosophy, launching its first product in 2016. It now operates a One for One model – for every bike sold it donates another to a girl in Ghana through World Bicycle Relief and Unicef. 

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Newly available at the Conran Shop, Vélosophy’s aluminium-framed bikes (certain editions from £695), which have three-speed gears, disc brakes and an optional basket, come in two sizes, five colours and two shapes: Comfort, its classic, upright model; and Sport, which is more forward-leaning.

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