London’s L’Oscar hotel is set to dazzle in Bloomsbury

Opulent design touches complement the weirdly wonderful former Baptist-church HQ

Design details at London’s L’Oscar include vast, embroidered headboards and Lalique-style light fixtures
Design details at London’s L’Oscar include vast, embroidered headboards and Lalique-style light fixtures

London’s Bloomsbury neighbourhood has been given a bit of a reinvigoration – or even a reinvention – courtesy of a handful of new, and newly remade, hotels that bring dynamic style and contemporary service to its staid Georgian streets. The latest of these, L’Oscar (loscar.com; from £390), promises to make a dazzling impression when it opens this month, thanks to the grand proportions of the 110-year-old building that houses it (the former UK HQ of the Baptist church, with some weirdly wonderful architectural details) and the ministrations of designer Jacques Garcia. His twin penchants for colour and opulence manifest everywhere, from the bespoke Lalique-style taps and light fixtures to the vast headboards upholstered in a bespoke silk embroidered with an ornate peacock-feather motif. There’s a very photogenic bi-level octagonal bar and grill (formerly the chapel) and acres of meticulously restored original cornices and woodwork.

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