When Guy Buchan launched his eyewear company Bold London in 2016, he wanted to create the kind of glasses he had been looking for while working as a design consultant in financial services in London, Zurich and New York. “Wearing more formal attire to client meetings often left me less room for personal expression,” he says. “But often, to reach a certain level of success in your industry, it pays to differentiate yourself where you can.”
Bold London is an online operation, but with face-to-face consultations and fittings – in London, they usually take place at Soho House. Buchan’s team also travels to meet international clients at their home or office. He offers made-to-order frames in six styles (from £660, taking 10 to 12 weeks); made-to-measure frames (from £1,880, taking up to 14 weeks), which incorporate measurements of facial features, such as temple and pupil distance; and bespoke frames (from £3,880 for one pair; £4,880 for two). The bespoke process includes up to three appointments and a 3D prototype and takes between 16 and 24 weeks.
“When we work on bespoke pieces, we create a master pattern for the client, which we keep in our workshop for their lifetime,” says Buchan. “Water buffalo horn can be used rather than acetate. We use a range of precious-metal finishes, including gold, platinum and silver – available as hallmarked solid metal or as a vermeil. Precious and semiprecious stones can be set by our master craftsmen in Hatton Garden, while hand-engraving is by the London craftsman who engraves Purdey rifles. There is also the option of handpainted, translucent glass enamel on metal with the same finish achieved by Fabergé.” Once a client has made their personal selections, they’ll never bump into anyone else wearing the same frames – anywhere.