Brioni and Homecore join Dover Street Market

Brioni’s dragon-print menswear and the new French brand’s loungewear styles

Brioni cotton tie with ornate dragon print, £155
Brioni cotton tie with ornate dragon print, £155

I’ve been noting the changes at Dover Street Market since the retailer moved to Haymarket earlier this year. Covetable collections by the likes of Comme des Garçons and Junya Watanabe are happily still in place. Joining them is a strong new French brand called Homecore, offering a range of loungewear-style basics, narrow trousers (£130) and button-down shirts (£107); and newly relaunched Brioni featuring striking blue and grey cotton shirts (£350) and ties (£155) with ornate dragon prints, as well as a showstopping toast-coloured suede trench (£4,980) with printed silk lining.

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