Luxury spa openings are nothing new, but those providing treatments customised to clients are à la mode, and on Saturday July 21 Guerlain will officially open a spa at St Tropez’s Résidence de la Pinède hotel with such an offering. LVMH Hospitality, part of Guerlain’s parent company LVMH, discovered the address when it was privately owned and still something of an insider’s secret. The group purchased it in 2016 to add to a portfolio that includes hotels in Courchevel, St Barths and the Maldives, and its spa is the creation of Parisian interior designer Jean-Michel Wilmotte, who also renovated the hotel.
The 350sq m spa is accessed by a glass staircase from the hotel’s entrance. A water channel runs the length of the space and orchids (which are a key ingredient in several of Maison Guerlain’s spa products) punctuate the calm, textured stone and pale-wood decor.
Signature treatments include the Glamour in St Tropez (€690), a 90-minute experience in the hands of three experts who offer a facial, hair styling and make-up in preparation for an evening on the town. Summer Indulgence (€280) is a head-to-toe relaxing massage inspired by the movement of the boats in the local harbour and employing shells instead of conventional hot stones. Precious Décolleté (€195), meanwhile, is a soothing and firming pre- or post-sun treatment for that delicate area. Perhaps the most beneficial treatment for those visiting this sun-drenched coast is Caress of the Sun (€280), a nourishing and hydrating face and body massage that prepares the skin for sun exposure and can be repeated to rehydrate after sunbathing. Made-to-measure facial treatments (from €195), moreover, include a detailed analysis of a client’s skin type, lifestyle and ideal beauty routine, while specially created rituals encompass detox treatments, recovery after watersports and pre- or post-natal treatments (from €130).