Competition for the most eye-catching statement of classic romance and schmaltzy adoration will be high for the next two weeks as Valentine’s Day hype ramps up. But few can trump the radiant symbols on show at Lights of Soho from January 28, when Love Hz (Hertz) opens to reveal a rosy array of illuminated and neon artworks featuring glowing hearts.
According to the show’s curator, Hamish Jenkinson, “Deep down, Soho is all about falling in love. It’s exciting to channel its passion and cheekiness.” There’s plenty of kink amid the more loving messages, such as Lauren Baker’s To The Moon and Back (£7,140, fourth picture), which evokes naughtier sexual liaisons, and Mark Goede’s timely Tinder Surprise (£2,220, second picture), which isn’t quite as wholesome as a chocolate egg. Sara Pope’s neon-ringed lips drip, quite literally, with the frisson of their titles: Temptation (first picture) and Allure (£4,800 each). Works by Dijon Dajee, Diana Chire and Ben Rousseau are also showing.
Since opening last May, Lights of Soho has set out to be London’s leading gallery for light art, as well as acting as a hub for Soho’s creative set with a programme of film, fashionand music for members. And, as befits a club that used to be a brothel, this exhibition doesn’t shy away from the seedy side of London’s historic red-light district. The bar space has inviting booths and lounge beds that members can book for drinks throughout the pop-up. Expect boudoirs decorated with soft pillows and crushed velvet in which to receive your amour-inducing cocktails.
Guests will also be the first to see new pieces from the club’s own series of neon works, called LOS Collection, including cheeky emoti-neon signs such as Kisses (third picture) and I Love This (£795 each). Lovers can also commission bespoke pieces – requests for intimate messages are of course welcomed.