How to keep creative in isolation

From Alexander McQueen’s art challenge to crafting with Loewe, join these masterclasses with fashion’s biggest names. By Raphaëlle Helmore

The first challenge of Alexander McQueen’s creativity initiative asked followers to draw a dress from the brand’s autumn/winter 2020 collection
The first challenge of Alexander McQueen’s creativity initiative asked followers to draw a dress from the brand’s autumn/winter 2020 collection

Creative expression with Alexander McQueen 

Alexander McQueen has launched a project aimed at initiating creativity in isolation. Each week the brand will release a new digital challenge – including sketching, embroidery and 3D creating – which it is encouraging its followers to do at home, then take a picture and share using the hashtag #McQueenCreators. A selection of these works will be posted to the brand’s social channels. For more information, visit @alexandermcqueen on Instagram.

Alighieri has teamed up with Alexandria Coe for a series of live drawing classes
Alighieri has teamed up with Alexandria Coe for a series of live drawing classes

Drawing with Alighieri 

Alighieri founder and designer Rosh Mahtani has teamed up with artist Alexandria Coe to host art therapy classes every Sunday for the month of April. Each week, Coe will choose a new object to draw, encouraging viewers to engage in an hour of self-expression through pencil, crayon or another medium of their choice. The session will be broadcast live on Instagram. For more information, visit @alighieri_jewellery on Instagram.

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Photography with Martin Parr

“To keep thinking creatively about photography during this difficult time” is the concept behind documentary photographer Martin Parr’s isolation project. He will post a new challenge every week, encouraging his Instagram followers to take a photo inside their home using what is to hand, and then share it with the hashtag #MartinParrPhotoChallenge. Parr will judge the entries and award a prize to the best shot. For more information, visit @martinparrfdn on Instagram.

Earl of East is hosting virtual candle-making classes through Zoom
Earl of East is hosting virtual candle-making classes through Zoom

Candle making with Earl of East

Home-fragrance brand Earl of East is hosting virtual candle-making workshops via the video-conferencing tool Zoom. Prior to each class, attendees will be sent a candle-making kit containing the materials needed to create a scented soy wax candle. Viewers will then be taught how to make the candles by one of the brand’s experts. Sessions are £40 per person and last approximately 45 minutes. For more information, visit earlofeast.com

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Handcraft with Loewe 

In keeping with its craft-oriented ethos, Loewe has launched a series of online events and workshops in celebration of handwork. Taking place on Instagram Live, the series will highlight disciplines such as metalwork, weaving, ikebana and ceramics through demonstrations with different artists and collaborators. For more information, visit @loewe on Instagram.

Photography with Mert Alas 

“Let’s play an art game, let’s create,” says photographer Mert Alas, who has launched a quarantine challenge on Instagram. He’s asking his followers to create imagery based on different themes, sets and hair and make-up references that are to be submitted to him via direct message on Instagram. Alas will then make an edit and post his favourite images. For more information, visit @mertalas on Instagram.

Art with Grayson Perry

Turner Prize-winning artist Grayson Perry is hosting classes through Channel 4 each week with the aim of making art accessible to all. The show, called Grayson’s Art Club, will include subjects such as drawing, painting and sculpture, as well as discussions with fellow artists on their creative processes. Participants are invited to submit their work for Perry to present in a future exhibition that will display the changing mood of isolated Britain. For more information, visit channel4.com.

Shoe design with Jimmy Choo

Jimmy Choo is challenging its followers to sketch their own fantasy shoe design based on a changing weekly theme, posted by creative director Sandra Choi. The brand will post 10 of the best sketches to its Instagram account, where the public can vote for their top five winners. These designs will then be incorporated into an upcoming capsule collection sold online, with the profits donated to charity. The winners will also receive a pair of their own shoes. For more information, visit @jimmychoo on Instagram.

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