A limited edition watch to fight hunger

Each sale of the Michael Kors Runway watch will provide 100 meals to children through the United Nations’ World Food Programme

Michael Kors limited edition gold-plated Runway watch, $279
Michael Kors limited edition gold-plated Runway watch, $279

Now in its fifth year, Michael Kors’ Watch Hunger Stop campaign supports the United Nations’ World Food Programme, which last year alone provided school meals to more than 18 million children in 60 countries. The brand’s latest charitable initiative is the launch of a limited-edition version of its Runway watch ($279), featuring a turquoise-hued dial decorated with a map of the world (available in Michael Kors stores worldwide and on Michaelkors.com). From the sale of each watch, 100 meals will be donated to the WFP, the target being to provide two million meals to children worldwide by March 2019. The new Snapchat geofilter launched by Michael Kors this year allows customers to donate a further 25 meals to the WFP for every snap taken and sent in a Michael Kors store.

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