These jewels don’t just depict wild animals – they save them too

Alexander Jewell’s collection benefits WildAid

Alexander Jewell white and yellow gold White Rhino cufflinks, $4,100
Alexander Jewell white and yellow gold White Rhino cufflinks, $4,100

Last year, California-based jeweller Alexander Jewell donated a gold elephant bracelet to an auction in support of WildAid – a conservation charity campaigning to end the illegal wildlife trade and reduce consumer demand for elephant ivory, rhino horn and shark fin – and raised $44,000 for the nonprofit. Now he has launched the BE-Jewelled collection (from $950), a line of pendants, brooches and cufflinks depicting endangered species.

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Created in eco-friendly 18ct gold with conflict‑free gemstones, standout pieces include white and yellow gold rhino cufflinks ($4,100), a humpback whale brooch ($4,900) with diamonds and sapphires, and a manta ray pendant ($1,685); 30 per cent of the proceeds go to WildAid to protect an animal of the buyer’s choosing. Jewell also works to commission.

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