Earlier this year British family firm Simba Sleep launched with a revolutionary multilayered foam, latex and pocket-sprung mattress – available for next-day delivery in a surprisingly compact 1m x 50cm x 50cm box. With investment from Innocent drinks co-founder Richard Reed and a partnership with John Lewis, the company has already sold 16,000 mattresses. Five per cent of profits earned in November and December will go to Crisis, the charity for single homeless people.
This autumn, with a burst of creative energy, Simba Sleep is commissioning five contemporary artists (from Natasha Law to Camille Walala) to screen-print a limited edition of 20 mattresses. All profits from the sales of these 100 mattresses will also go to Crisis and there will be a charity auction of the original artworks in November.