“Active, life, style” is the slogan for newly launched website Vaara – a trio of words that sums up the brand’s mission to provide fashionable, luxe garments for the busy woman. Featuring a debut capsule collection of cashmerecover-ups (from £250) and sportswear (from £35), the site is the brainchild of businesswoman/model Tatiana Korsakova. A philanthropist and lifestyle blogger, Korsakova is also the founder of the Gracious Heart Foundation – a charityestablished in 2008 to help disabled children live more active lives – and 10 per cent of Vaara’s profits support the cause.
Named after the Sanskrit word for blessing, courage and brave girl, Vaara launched in June and counts its cashmere poncho (£275, first picture) and wrap hoodie (£250, second picture) as top sellers (both come in muted grey or chalk). “The concept is very much about layers,” explains Korsakova, “and making sure you look beautiful and elegant throughout the day, no matter if you’re on the school run, going to yogaor heading for a meeting.”
All Vaara’s cashmere is sourced from Nepal, a choice driven as much by quality as by supporting women in Nepal, “especially after the devastating earthquake in April,” says Korsakova. “I really want to make sure my clothes have an ethical approach.”
Also popular are the all-linen yoga pants (£70, third picture), while smart essentials include an oversized drape tee (£55), loose V-neck tee (£45) and racer-back top (£45), all available in organic slub cotton and modal. A range of sports leggings (from £45), track tops (£40), bras and shorts (both £35 each, fourth picture) round off the activewear offerings. Chic, understated and available in black or grey – or white and coral for the shorts – the garments are made from high-stretch, sweat-wicking fabrics and feature adjustable straps and ties for added performance.
The debut collection has 11 items, though Korsakova sees the line expanding to include parkas and coats, hats, scarves and oversized cashmere throws. Vaara has also recently joined the British Fashion Council and is currently collaborating with an as yet undisclosed English designer for the upcoming line. The idea is to partner with a different designer each year, says Korsakova. “I want to bring a fashion touch, but at the same time still be very comfortable and elegant.”