I generally choose new creams, scrubs and serums based on several key factors: a trusted friend’s recommendation, the aesthetics of the packaging and a chemical-free organic ingredient list. My recent find – Regenerating Night Cream (£66 for 60ml, pictured) with neuro-peptide and violet-leaf extract – contained in a chic minimalist black glass jar, by Australian eco-brand Grown Alchemist, ticked all of my boxes.
While I am all for natural products that are free from parabens, pesticides and harmful toxins and are not tested on animals, I’m sometimes suspicious: can they be as effective as they promise? But the proof is in my face: I have been using this night cream religiously for the past two months and my fine lines are significantly less noticeable, while my skin is smoother, clearer and looks more refreshed.
Grown Alchemist argues that this is because the body recognises the cream’s natural ingredients and doesn’t reject them, as it can do with preservative-laden, synthetic components. This formulation is packed with powerful antioxidants that combat free radicals – skin enemy number one. As an aging New Yorker I am exposed to my fair share of these radicals – air pollutants, alcohol, sugar and UVA and UVB rays to name but a few – so for me collagen and elastin-boosting ingredients are a must. Here, neuro-peptides from rice enhance skin’s elasticity; passionfruit-seed oil and mango butter are rich in omega 3s to restore radiance, boswellic acid from frankincense calms and soothes, bio-fermented hyaluronic acid hydrates, green-tea extract antioxidants fight free radicals, and sea-buckthorn berry rejuvenates.
It might be superficial to have first judged this product by its pot, but all I can say is, I’m impressed.