This May, Harrods is in bloom. Not only will the store’s debut concept garden be exhibited at the Chelsea Flower Show, its Knightsbridge halls will be decked with a profusion of petals.
At Chelsea, The Fragrance Garden, designed in collaboration by award-winner Sheena Seeks, is an homage to traditional perfume as viewed in the digital age. On one side, flowers are captured in giant lab beakers and test tubes, while on the other they appear as huge paper blooms. Dividing the two, big screens will flash up images that spring to life when viewed via a phone or tablet.
Back in store, the Pop-Up Flower campaign flourishes, not least – as you’d imagine – in the fragrance halls. Twenty-two luxury brands – including Dior, Penhaligon’s, Terry de Gunzberg and Prada – will be creating imaginative window displays based on their famous floral scents. Harrods’ famous exclusives and limited editions will include the much-anticipated preview of Tom Ford’s Fleur Portofino (£145 for 50ml EDT) and Rose Omeyyade (£225 for 100ml EDP) by newcomers Atelier des Ors.
As if to remind us that flowers touch all areas of our lives, floral-inspired workshops will take place across the departments. To celebrate its sublime oil blends created exclusively for Harrods, avant-garde home fragrance brand Everie is offering a bespoke, on-the-spot artwork painted by up-and-coming French artist Dimitri Grangeon with every purchase of Everie Parfumeur d’Intérieur (from £249, pictured, May 16).
Broaden your experience of flowerbeds with a complimentary paper-cutting masterclass hosted by luxury linen designer, Yves Delorme (May 30), or learn the fine art of floral hand-painting by watching a demonstration by Meissen expert Katrin Getzlaff (May 30-31 and June 1). Or treat the kids to Chelsea Flower Show-themed nail art or floral headband-crafting by children’s designer Marie Chantal (May 16-17).
To stimulate the taste buds, Wedgwood Luxury Home will offer wild strawberry tarts baked by Tart’s Kitchen and served on the Strawberry Wedgwood Collection exclusive to Harrods (May 29-30). Time to take a break? Sip a hibiscus flower fizz (£18.50) while sampling newly opened Chai Wu restaurant’s lily-bulb flower and lotus-root stir fry (£16) from its botanical-themed menu (May 19-23). Or treat yourself to a hibiscus and lavender Ballerine, a lavandin flower Douce Provence, a Rose Anglaise or a La Boqueria topped with tropical fruit and edible flowers as part of a floral afternoon tea (£29) in the Tea Room.
Garlands of white peonies and roses will bedeck the Brompton Road entrances, while the scent of Easter lilies will pervade the entire store. In all, 2,000 flowers and 40 litres of perfume will star in this floribundant show. Blooming marvellous!
The green-fingered might like to know florist Nikki Tibbles’ tips for a perfect weekend in London, or spritz some fabulous lavender perfumes.