25 years of luxury: a history in pictures

Maria Fitzpatrick selects the defining moments

1994: Slip dresses slink into style, courtesy of Calvin Klein
1994: Slip dresses slink into style, courtesy of Calvin Klein | Image: Getty Images

What have been the greatest hits in the world of fashion and beauty in the 25 years since How To Spend It launched and how do they reflect the changing landscape of luxury?

Here, from Kate Moss in a Calvin Klein slip dress (accessorised by Johnny Depp with a cigarette), via Beyoncé in Balenciaga robot leggings, to Meghan Markle in Burberry, we review a quarter of a century in style.

How we spent it: the changing face of luxury.

1995: Gucci’s jewel-toned satin shirts and hip-huggers cause a sensation
1995: Gucci’s jewel-toned satin shirts and hip-huggers cause a sensation | Image: Getty Images
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1995: Bernadette Chirac gives Princess Diana a Dior bag, later named the Lady Dior in her honour
1995: Bernadette Chirac gives Princess Diana a Dior bag, later named the Lady Dior in her honour | Image: Getty Images
1996: The arrival of Acqua di Gio by Armani
1996: The arrival of Acqua di Gio by Armani
1997: Fendi serves up  the first Baguette
1997: Fendi serves up the first Baguette
1998: Martin Margiela’s Double Tour twist on the Hermès Cape Cod
1998: Martin Margiela’s Double Tour twist on the Hermès Cape Cod
2000: Crème de la Mer arrives in Britain at Harrods
2000: Crème de la Mer arrives in Britain at Harrods
2004: Chanel No 5: The Film, directed by Baz Luhrmann, ushers in “branded content”
2004: Chanel No 5: The Film, directed by Baz Luhrmann, ushers in “branded content” | Image: Advertising Archive
2005: Marc Jacobs’ Stam lands
2005: Marc Jacobs’ Stam lands | Image: Getty Images
2006: The Devil Wears Prada comes to the big screen
2006: The Devil Wears Prada comes to the big screen | Image: Rex/Shutterstock
2006: Daniel Craig makes waves in La Perla in Casino Royale
2006: Daniel Craig makes waves in La Perla in Casino Royale | Image: Rex/Shutterstock

2007: Beyoncé wears Balenciaga’s $100,000 gold robot leggings
2007: Beyoncé wears Balenciaga’s $100,000 gold robot leggings | Image: Getty Images
2009: Tom Ford’s A Single Man sweeps awards and style credits
2009: Tom Ford’s A Single Man sweeps awards and style credits | Image: Alamy
2010: Valentino’s Rockstud propels the brand towards €1bn revenues
2010: Valentino’s Rockstud propels the brand towards €1bn revenues
2014: Best Supporting Actress Lupita Nyong’o’s Prada Oscars look
2014: Best Supporting Actress Lupita Nyong’o’s Prada Oscars look | Image: Getty Images
2014: The Apple smartwatch is unveiled
2014: The Apple smartwatch is unveiled | Image: Getty Images
2017: The Pink Star diamond sold at Sotheby’s Hong Kong for £57.3m, setting a new world record for gemstones at auction
2017: The Pink Star diamond sold at Sotheby’s Hong Kong for £57.3m, setting a new world record for gemstones at auction | Image: Eyevine
2017: Balenciaga’s Triple S trainers usher in a new era for luxury athleisure
2017: Balenciaga’s Triple S trainers usher in a new era for luxury athleisure
2018: Meghan Markle wears British brands (here Burberry and Strathberry) on a pre-wedding tour of the UK and becomes one of the most powerful luxury influencers in the world
2018: Meghan Markle wears British brands (here Burberry and Strathberry) on a pre-wedding tour of the UK and becomes one of the most powerful luxury influencers in the world | Image: Getty Images
2018: Roger Federer signs a Uniqlo sponsorship deal worth a reported $300m, and has a hand in the designs
2018: Roger Federer signs a Uniqlo sponsorship deal worth a reported $300m, and has a hand in the designs | Image: Getty Images
2019: Damian Hurley (son of Liz) fronts Pat McGrath’s beauty line
2019: Damian Hurley (son of Liz) fronts Pat McGrath’s beauty line
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