From a snappy Filofax to a dinky PDA (personal digital assistant, remember them?), to an app-laden smartphone – and back again? Alongside the proliferation of digital organisation tools, old-school paper diaries are alive and kicking. “Over the past four to five years, we have sold about 30 to 40 per cent more diaries than the previous season,” says Neal Whittington, owner of Clerkenwell stationery store Present & Correct. “The reason? Digital exhaustion.”
It’s a similar tale at Liberty-stocked stationer Esmie, where sales of its UK-made diaries – wrapped in silk-screen-printed papers from Kyoto – have increased around 30 per cent year on year, buoyed by a new breed of #PlannerAddict (4.8 million posts on Instagram). The jury’s out on whether making plans on paper will help you get ahead, but one thing’s for sure: crossing items off a to-do list in pen beats its digital equivalent, hands down.
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