World Food Day on October 16 marks the foundation of the Food and Agriculture Organization, the United Nations authority that has worked to defeat hunger worldwide since 1945.
This month, Michael Kors has renewed the Watch Hunger Stop campaign, its six-year commitment to the UN’s World Food Programme, with the launch of the clean-cut cotton Love T-shirt (£30), in black and white, and the black canvas Love tote bag (£50), finished with leather handles.
All proceeds from the sale of the special-edition Love collection will be donated to the WFP, which feeds children in schools around the world, as well as 100 meals for every selfie posted on social media by users sporting the Love T-shirt or tote, with the hashtag #watchhungerstop. Since its inception, the campaign has enabled the WFP to deliver more than 18 million meals to children in need around the world.
“Funding meals for schools has a direct impact on levelling the performance playing field for underprivileged students,” says Academy Award-winning actress Lupita Nyong’o, ambassador for this year’s campaign. “When students can eat, they can perform better in school, which in turn leads to greater opportunities in life.”
During the month of October, Michael Kors customers can make a donation directly to the WFP at the till in select stores around the world and on Watchhungerstop.com – a $5 donation through Watch Hunger Stop feeds a child in school for a month. “We’ve supported WFP’s school meals programmes over the years because they focus on making communities stronger and more self-sufficient,” says Michael Kors.