“There is always beauty in simplicity,” says Anita Bolger, a business director with more than 25 years’ experience in brand and product development and marketing, whose label, founded in 2017, is dedicated to that most timeless of fashion classics: the white shirt. “I’ve always shopped in men’s departments for shirts. There are myriad brands making fitted shirts for women, so we spent a lot of time getting the relaxed feel just right.”
White and White’s easy linen- or silk-based designs are each made by a machinist in London and take more than eight hours to produce. “Meticulous care is taken over every detail,” says Bolger. “We use French seams, which take twice as long as overlocked ones, and the rolled hems are finished by hand.”
The Megan (£295) is a laidback take on the tuxedo shirt, with pin tucks on either side of the concealed-button placket adding a sharp edge to the super-soft linen. The androgynous feel prevails in the silk (with eight per cent elastane to reduce creasing) Lana (£385), which has a dipped hem and elongated, cutaway cuffs that could insouciantly peek out from beneath a tuxedo jacket. For fans of the collarless silhouette, Erin (£385) is a silk shirt with asymmetric pin tucking down one side; while the sister style in Irish linen, Alexi (£295), is effortlessly slouchy – ideal to throw on with capri trousers and flat leather sandals.
“More and more customers are moving towards season-less buying,” says Bolger, adding that a focus on definitive wardrobe staples isn’t dull. “It’s about finding a style that works for you and can be worn in a multitude of ways for years to come. White shirts never go away.”