With Forte as a surname, the endeavours of Irene, the youngest daughter of Sir Rocco, were never going to go unnoticed. Over the past few years, the young wellness director of the famous stable of hotels and resorts has been channelling her energy into the field of natural beauty, inspired by a stint working at the group’s Verdura Resort on the south coast of Sicily. The property features ocean-view villas, a championship golf course and an expansive spa, but there’s also an organic farm known for the magnificent scent of its 3,000 orange trees – and vital in the creation of Forte’s namesake skincare brand.
Billed as “the Mediterranean diet for skin”, the 32-product Irene Forte collection features own-grown olive oil, nuts, herbs and fruit brought together with oligomineral water from Sicily’s Madonie Regional Natural Park. The results sound – and indeed smell – good enough to eat: Orange Blossom Body Oil (£99 for 100ml), Lemon Toner (£59 for 200ml) and Apricot Face Peel (£70 for 50ml), all free from unwelcome additions such as parabens, SLS (sodium lauryl sulphate) and colourants.
But where to start? I can recommend the deliciously milky Almond Face Scrub (£69 for 50ml); it gently smooths and nourishes dry complexions using avocado and olive oils in combination with almond and hazelnut granules. Another standout is the Rose Face Oil (£99 for 30ml), whose freshness surprised me; it’s gloriously light-feeling but left my skin wonderfully soft. For oilier skin types, the Lavender & Rosemary Face Cream (£89 for 50ml) has a dash of hyaluronic acid to balance as well as hydrate.
As a whole, the range is as luxurious as it is eco-conscious and is, of course, used in the spa treatments at Rocco Forte Hotels – including Verdura, but also The Balmoral in Edinburgh and Brown’s Hotel in London.
Jane Cunningham is a beauty journalist and blogger. An early adopter of beauty blogging, she has been posting on her website britishbeautyblogger.com for 10 years, providing (sometimes brutally) honest product reviews and beauty news. Cunningham collaborated with Marks & Spencer to produce a limited edition make-up range and has worked with Makeup Revolution on an eyeshadow palette. She is also a creative consultant to beauty brands. @britbeautyblog.