Gucci is placing its feet firmly back into the beauty arena with a strong opener: a collection of 58 lipsticks. The fashion powerhouse made its first foray into make-up in 2014; the range had vanished by 2016. The new offerings, however, couldn’t be more different. Gone are the black casings and logo-heavy packaging in favour of a lighter, brighter, flower-bombed style echoing the colourful whimsy of creative director Alessandro Michele’s 2019 resort runway display.
But what of the lipsticks themselves? When I polled my Twitter followers on what quality they most seek in a luxury lipstick, longevity won hands down, with 42 per cent of 490 respondents citing it as their most desired attribute (followed by moisturising ability at 25 per cent; colour saturation at 24 per cent; and only 9 per cent saying that the packaging played a part). And Gucci Beauty’s new lipsticks (all £34) are impressively long-lasting. I found that the formula reliably held to my lips for several hours with no sign of fading; reapplication was only needed after eating. The lipstick also has a lovely softening effect, due to the high oil content, and a nuance of violet fragrance.
What is absent, however, is a matte finish, perhaps signalling the beginning of the end for this trend. Instead, Gucci has focused partly on a satin finish with a gentle, light catching sheen across all 36 shades; 18 come in a less-intense-colour sheer; and four in a translucent balm formula. In terms of shades, Odalie Red (satin or sheer) is a warm, wearable hue that’s the perfect match for a wide-brimmed hat and sunglasses. I found the best of the nude tones to be The Painted Veil (sheer/satin), while René Pink (balm) is an easy weekend go-to for a low-key lip flush. They can all be tried out at the newly revamped Harrods Beauty Hall, which currently houses the UK’s only Gucci Beauty counter.
Jane Cunningham is a beauty journalist and blogger. An early adopter of beauty blogging, she has been posting on her website Britishbeautyblogger.com for 10 years, providing (sometimes brutally) honest product reviews and beauty news. Cunningham collaborated with Marks & Spencer to produce a limited edition make-up range and has worked with Makeup Revolution on an eyeshadow palette. She is also a creative consultant to beauty brands. @britbeautyblog.