In the beauty industry, the arrival of new-season bronzers signals the onset of summer. While these days we tend towards the sanctuary of a beach umbrella and a liberal covering of SPF50, this doesn’t have to mean giving up a healthy, sunkissed look. Finding the correct tone for your complexion is key (pro tip: as a rule of thumb, don’t go more than two shades deeper than your natural tone).
Make-up artist Yasmin Heinz suggests using a rounded brush to apply bronzing powder. “Follow the shape of a number three across your face, starting at the forehead, close to the hairline, dipping inwards at the cheekbones and finishing over the jawline.” Try not to pick up too much powder on the brush at once and blend well once applied.
For naturally pale complexions, I recommend Diorskin Mineral Nude Bronze Wild Earth (£37) in Soft Terra, which has gentle peach undertones for subtle warmth and the mildest of shimmer from golden minerals. Those with skin that lacks moisture should look to the non-drying Guerlain Terracotta Route des Indes blush-bronzer combination palette (£56). The summery scent of Guerlain bronzers – ylang ylang, orange blossom and jasmine – was considered so enticing that the brand has recreated the fragrance in Terracotta Le Parfum (£59 for 100ml EDT).
For deeper-toned skin that will need shade adjustment as colour deepens over the summer season, try the dual-colour Too Faced Natural Lust Bronzer (£28), resplendent with a peacock design and a holiday scent of coconut. My blog readers are divided equally on the subject of whether shimmer is desirable in a bronzer – and Clarins Limited Edition Bronzing Compact (£32) gives both matte and shimmer options in a silky, blendable formula that is notable for its ease of use.
Jane Cunningham is a beauty journalist and blogger. An early adopter of beauty blogging, she has been posting on her website Britishbeautyblogger.com for 10 years, providing (sometimes brutally) honest product reviews and beauty news. Cunningham collaborated with Marks & Spencer to produce a limited-edition make-up range and worked with Makeup Revolution on an eyeshadow palette. She is also a creative consultant to beauty brands. @britbeautyblog.