As a prominent creative director in the field of beauty for many years, it seems a natural next step for Gucci Westman to have developed her own line. Natural is, in fact, a key word for the new Gucci Westman Atelier collection, as it’s brimming with plant-based ingredients that nurture the complexion.
Westman’s obsession with camera-ready dewy skin has seen her work appear on the catwalks of Stella McCartney, Oscar de la Renta and Proenza Schouler, not to mention myriad celebrities seeking her famous “second-skin” finish.
The compact Westman Atelier collection (from £44) includes foundation, blush and highlighter, all in stick form, and formulated to be anti-inflammatory and anti-redness. Westman developed rosacea after the birth of her youngest daughter, which guided her choice of natural ingredients combined with safe synthetics. Camellia seed oil, raspberry cell extracts and antioxidants aim to target pollution.
Westman’s preference for a stick format is all about control and performance predictability, making precision application easier – and quicker. The coconut oil-infused Vital Skin Foundation (£62; in 13 shades) melts seamlessly over the skin on application. Westman advises using it only where your complexion needs it most and blending with fingertips or a soft brush. I experienced an immediate cooling and moisturising sensation on applying raspberry cell-rich Baby Cheeks Blush Stick (£46; in four shades) – I blended with my fingers using light and quick taps for a natural finish that imparted a pleasing soft flush. And the silky gel formula of Lit Up Highlight Stick (£44) creates a peachy diffused glow I’d be glad to sport daily.
Jane Cunningham is a beauty journalist and blogger. An early adopter of beauty blogging, she has been posting on her website Britishbeautyblogger.com for 10 years, providing (sometimes brutally) honest product reviews and beauty news. Cunningham collaborated with Marks & Spencer to produce a limited edition make-up range and has worked with Makeup Revolution on an eyeshadow palette. She is also a creative consultant to beauty brands. @britbeautyblog