A pop-up shop for the eco-fashion-conscious

NYC-based sustainable fashion designer Misha Nonoo opens her first London pop-up shop in Marylebone

Misha Nonoo, who started her “on-demand” sustainable fashion business in 2011
Misha Nonoo, who started her “on-demand” sustainable fashion business in 2011

“The thought of seeing one of my dresses or skirts ending up in landfill spurred me on,” says NYC-based fashion designer Misha Nonoo of the “on-demand” sustainable fashion business she started in 2011, driven by fashion’s position as the second most polluting industry in the world. Unlike most fashion brands, Nonoo’s clothes are cut, sewn and distributed after a customer has placed an order. From June 1, Nonoo will be hosting a month-long pop-up shop on Marylebone Lane, where shoppers can order her sustainable creations, along with products from other eco-brands such as Aurelia Probiotic Skincare, Austin Austin Organics and EYM Naturals.

Nonoo’s clothes are cut, sewn and delivered after customers place their orders
Nonoo’s clothes are cut, sewn and delivered after customers place their orders
Advertisement
Misha Nonoo Beau shirt, £175
Misha Nonoo Beau shirt, £175

In keeping with her inventory-less model, the pop-up will feature a showroom with full size ranges of the clothes for customers to try on. Shoppers can then place their orders, and the items will be cut, sewn and delivered in seven to 10 business days. Meticulously tailored pieces from the Easy 8 capsule collection will be on offer – the chic wide-leg Kiki trouser (£231) in black and the boxy double-breasted Florence blazer dress (£416) in black or white – along with eveningwear such as the plunging 1970s-esque Magdalena jumpsuit (£693).

Misha Nonoo Florence blazer, £416, and Kiki trousers, £236
Misha Nonoo Florence blazer, £416, and Kiki trousers, £236
Shoppers at Nonoo’s Marylebone pop-up can also order products from other eco-brands
Shoppers at Nonoo’s Marylebone pop-up can also order products from other eco-brands
Misha Nonoo Husband shirt, £175, and Prose skirt, £236
Misha Nonoo Husband shirt, £175, and Prose skirt, £236

As part of the pop-up shop, customers will be able to participate in a sound-healing class with Yulia Kovaleva, founder of Re:Mind; try Mini Facials from the Skinworks team; take part in calligraphy masterclasses with Papier; and hear panel talks with sustainable experts such as Harriet Vocking of sustainable consultancy firm Eco-Age.

Misha Nonoo Beatrice rollneck, £184, and Gamine trousers, £250
Misha Nonoo Beatrice rollneck, £184, and Gamine trousers, £250
Advertisement

See also

Advertisement
Loading