Dschulnigg: an Austrian anthology of Alpine attire

This Salzburg stalwart attracts Hollywood stars and European royalty with its mix of hunting kit and Alpine chic

Konstanze Dorn at Dschulnigg
Konstanze Dorn at Dschulnigg | Image: Florian Jaenicke

Konstanze Dorn has fond childhood memories of Dschulnigg, the Salzburg hunting store named after and founded by her father in 1947. “When I was about five years old we lived near the shop and I remember being woken up at four o’clock one morning by a ring at the doorbell,” says Dorn. “My mother answered the door to find Clark Gable standing there. She thought she was going mad. But he said to my father, ‘Let’s go to the shop now. I want a real shopping event.’ And off they went.” 

Dschulnigg, an avid hunter and fly fisher, was equal parts store owner and friend to his clients. “I have beautiful photos of my father and Clark Gable hunting and fishing together,” says Dorn, who has run the store for the past 35 years – and whose client list has been no less illustrious. The guest book has been signed by the likes of Prince Charles, architect Peter Marino and the late Oscar de la Renta, who sought out Dschulnigg for its stylish outdoor kit, be it a waterproof tweed coat (€985) by English maker Chrysalis; a fox-trimmed, checked wool cape (€1,200) by Dschulnigg; leather-lined rubber Wellington boots (€466), handmade by Le Chameau in France; or a smart hunting blouse (€199) in a green autumnal print by local brand Habsburg.

The gun room, co-run by Dorn’s son, stocks a wide selection of rifles
The gun room, co-run by Dorn’s son, stocks a wide selection of rifles | Image: Florian Jaenicke

Set over two floors in the centre of Salzburg, Dschulnigg is all luxurious woollen pillows and blankets thrown over plush armchairs – overlooked by deer mounts and quirky taxidermy in glass cases. The gun room, co-run by Dorn’s son, stocks a wide selection of rifles – from Austria’s Ferlach (from about €10,000) to German brand Blaser (from €3,000) – as well as superior binoculars (from €1,000) by Swarovski. 

A dash of feminine flair includes a collection of floral-themed wool jumpers (from €785) hand‑embroidered in the Austrian countryside to Dorn’s specifications; a Zhivago grey loden coat (€2,100) trimmed in black mink with elegant woven buttons; and Dorn’s bestselling collection of deerskin bags (€1,450). Homewares include colourful and offbeat Austrian schnapps bottles (from €170) etched with hunting scenes, and a range of outdoorsy-themed mugs (€40) and espresso cups (€55) handpainted by an artist in Hamburg, who can create custom pieces on request. 


Such handcrafted items certainly appeal to the city’s visitors, who make a beeline for this destination shop – but offering kitsch knick-knackery is not Dorn’s modus operandi. “There’s not an Edelweiss in sight,” she says of her classic and clean edit that honours tradition without being sentimental. “I want my customers to return home with something special – with pieces that work as well on Madison Avenue as in the Austrian Alps.”


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