On average, a pair of Sergio Rossi shoes takes 14 hours to make. Now the revered label will channel those handmade-in-Italy hours into creating a pair of shoes based on individual client’s wishes, via a new customisation service (£595-£1,350) that is available both online and at its flagship stores. There are currently three classic SR1 styles to play with: the iconic, elegant pump with its fine set-back heel, at either 9cm or 7.5cm, as well as a modern trainer and a square-toed flat slipper that can be worn as a mule.
Myriad “Your Own Sergio Rossi” options are available in terms of material – leather, suede, satin, metallic, patent, animal-print calfskin, snakeskin – and colour, while embellishments range from a plain or crystal-studded metal bar on the SR1’s distinctive front plaque to initials and studs. The online selection process is surprisingly fun, although the colours and materials are so tempting it takes a while. At each stage you can see a digital mock-up of the shoe you are creating and turn it around through 360 degrees; the choice is so wide you are highly unlikely to pick the same combination as anyone else, especially if you add initials.
In terms of fit, all but the trainers come in half sizes for accuracy, while with the slippers you are recommended to take half a size down. If in doubt, try on your chosen style in store before ordering. The shoes are then handmade in Sergio Rossi’s factory near Rimini and take five to six weeks to complete.