Georgina Goodman’s elegant new sneakers

The high-heel doyenne commits to the trainer trend

GG sneakers have a striped sole composed of recycled material
GG sneakers have a striped sole composed of recycled material

“Do platform heels look elegant now? I’d say not,” asserts footwear designer Georgina Goodman, referring to the fashion crowd’s shift from stacked-soled skyscraper heels to stylish flats, “Even though I love my collection of high heels, I’m gravitating towards sneakers now as an everyday shoe.”

Having consulted for Alexander McQueen on headline-grabbing shoes for the legendary runway shows, as well as running her own eponymous company, three years ago shoe designer Georgina Goodman pushed high heels aside and launched a range of Moroccan-style Babouche slippers. This June sees her expanding her “indoor-outdoor” offerings with a small collection of luxury sneakers.

The collection (from £165) comes in three different styles: an eight-hole high-top, a five-hole low-top and a babouche-meets-skater shoe with fold-down heel
The collection (from £165) comes in three different styles: an eight-hole high-top, a five-hole low-top and a babouche-meets-skater shoe with fold-down heel

Made in Portugal, the collection (from £175) comes in three different styles: an eight-hole high-top, a five-hole low-top and a babouche-meets-skater shoe with fold-down heel, all of which are available in a strong palette of black, white and red, adorned with the designer’s trademark paint splashes and brushstrokes. All three are available in natural calfskin or with suede uppers and lined with vegetable-tanned leather. For those searching for exclusivity, Goodman is also offering a demi-couture range of handpainted sneakers, made to order.

“Our spot and splash materials are exclusive to us,” continues Goodman. “Everything starts from an original artwork.” GG sneakers also have a striped sole composed of recycled material. “There’s a lot of wastage in factories and we reconstitute it, melt it down and turn it into new units,” she says.

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This shift in style is more than just a fashion fad, it’s a lifestyle movement driven, in part, by the way women work today – whether that’s remotely, part-time or in several different places throughout the week; run-around shoes have become part of the modern business uniform. “So many fashion brands are selling sneakers now – this wouldn’t have happened five years ago,” Goodman continues. “Just look at Gucci selling slippers and flats and OTT sneakers. It’s a deep trend, one that will last.”

But Goodman is not ruling out a return to heels. “We have great materials and the ability to handpaint; I’d love to do a kitten heel and I know I’ve got the customer…”

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Alyson Walsh is the author of Know Your Style, published by Hardie Grant, £12.99. She blogs as That’s Not My Age. To read more of her How To Spend It columns, click here. 

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