Punchy but elegant womenswear for high-powered pizzazz

British designer Anna Mason’s bold and romantic styles are online only

Anna Mason Jasmine chino top, £360, and Beau trousers, £390
Anna Mason Jasmine chino top, £360, and Beau trousers, £390

Designer Anna Mason launched her London studio in 2012 after a career that took her from the Royal College of Art, where she completed her master’s in 1995, to the design teams of Karl Lagerfeld, MaxMara and Valentino, before returning to London to work for Amanda Wakeley and then as a personal stylist. But it was the clothes that she made for herself that inspired her own label, available online. Liberty prints, cords, chambrays and cottons are elegantly cut with bold but romantic silhouettes – ruffles and nipped-in waists abound – to create a womanly, high-powered collection that turns heads.

Anna Mason cord blouse, £380
Anna Mason cord blouse, £380
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Anna Mason cotton sateen Electra blouse, £380
Anna Mason cotton sateen Electra blouse, £380

The Bardot dress (£650) matches subtle balloon sleeves – a design favourite of Mason’s – with an easy belted, full-skirted cut, available in black or cream cotton sateen. A balloon-sleeved blouse (from £350) has delicate pleat details and deep cuffs and comes in navy, khaki cotton or raspberry and cream-coloured cord, pairing well with Mason’s high-waisted, flared Beau trousers (£390) in cream or raspberry cord. Maxi dresses (from £800) continue the feminine mood with wide-ribboned shoulder straps, luscious floral Liberty prints and tiered ruffled skirts. There are both ready-to-wear and made-to-order options, though bear in mind that both can take up to four weeks for delivery.

Anna Mason cotton sateen Bardot dress, £650
Anna Mason cotton sateen Bardot dress, £650
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