When Tina Guillory moved from London to north Norfolk in 1986, trading a Fulham maisonette for an 18th-century brick-and-flint farmhouse, she couldn’t have known quite how much her adopted home would shape her way of life. In 1995 she formed Carrier Company – an online store selling traditional clothes and accessories inspired by the rugged tones and textures of the Norfolk coastline, and the thoroughly pragmatic but sublimely stylish garments that workers have worn for centuries, intended to withstand the elements.
Men’s workwear jackets (£110) and classic fishermen’s smocks, known as Norfolk “slops” (£72), are made in sturdy cotton drill, while collarless work shirts come in striped washed cotton ticking (£97.50), or navy or unbleached linen (£140). Dungarees and knitwear follow a similarly practical but well-cut aesthetic.
The womenswear echoes this feel, with just a few tweaks to create a good fit for female shapes. The waxed silk rain cape (from £220) recently starred on billboards for British film Dark River, in which Ruth Wilson tests this fabulous, billowing cover-up on rugged, wind- and rain-swept Yorkshire hills.
There are accessories for the fireside and garden, including the jute log bag (£45) and garden carriers (from £38), as well as aprons in oilskin (£68) or cotton drill (£55), along with sweet children’s versions (from £37).
The collections developed organically, based on what Guillory and her friends wanted to wear but couldn’t find elsewhere, and clothes are all locally made (mostly by outworkers close to the company’s barn HQ) and from UK-sourced materials. Fabric is chosen so that it only gets better with age – these are pieces intended to be used for decades until they wear out. The only thing you can’t buy is the faded beauty of a piece worn for many years – for that you will have to wait.