The Aesthete: Louise Trotter talks personal taste

The creative director of Joseph for a decade has invigorated the brand and its signature sharp tailoring with a bold, directional approach

Louise Trotter at home in Paris
Louise Trotter at home in Paris | Image: Edouard Jacquinet

My personal style signifiers are men’s overcoats and vintage denim. I have a ritual with my husband, Yuske, where I buy APC selvedge jeans every year, he wears them in, then I take them a year later. I have many men’s overcoats, but one of my favourites is a black, double-breasted coat that I bought from Portobello Market. It’s in a really heavy wool with black satin lining and has slightly odd buttons after years of wear. It’s probably two sizes too big, but that’s perfect for me. From €160; Portobello Market, Portobello Rd, London W10.

Trotter’s wool-mix Joseph coat
Trotter’s wool-mix Joseph coat | Image: Edouard Jacquinet

The last things I bought and loved were two paintings by the artist Gordon Crosby. They are black abstracts on white canvas – very simple but beautiful. The artist is the father of a friend of mine and I’ve admired his work for a long time. I only intended to buy one, but couldn’t decide between them; they are perfect together.


And the thing I’m eyeing next is an Alta chair by Oscar Niemeyer – I’ve wanted one for ages. I recently bought a modern house and I have found a perfect place for it in a stairwell that leads to the roof. From $14,500;

Her husband Yuske
Her husband Yuske | Image: Edouard Jacquinet

The last item of clothing I added to my wardrobe was a brown and orange check coat from Joseph. It’s a very traditional check, cut in an oversized, double-breasted, masculine shape, and we pressed the sleeves so that they are really accentuated. Coats from £595;

Biologique Recherche P50 toning and exfoliating lotion, £57 for 150ml
Biologique Recherche P50 toning and exfoliating lotion, £57 for 150ml

The beauty staple I’m never without is P50, a toning and exfoliating lotion by Biologique Recherche that I use every evening. It’s the best product I’ve ever used – a game-changer. £57 for 150ml;

Val di Noto in Sicily
Val di Noto in Sicily | Image: Alamy

A recent “find” is Du Pain et Des Idées, a bakery near work that does everything in-house – which is becoming rare in Paris. I used to buy a fig tart occasionally, or a croissant in the morning, but then I tried the pain des amis. It’s crispy on the outside, and is in such great demand that they bake it constantly and you can almost always get it warm – I think it’s the best bread I have eaten in my life. €2.75 for 250g; Du Pain et Des Idées, 34 Rue Yves Toudic, 75010 Paris (+331-4240 4452;

Oscar Niemeyer Alta chair, from $14,500, from Espasso
Oscar Niemeyer Alta chair, from $14,500, from Espasso

An unforgettable place I’ve travelled to in the past year is Noto in Sicily. We have a hideaway in the hills that is my sanctuary. I am a person of contrasts, and Sicily is exactly that. So much of the island is still unspoilt and untouched and “raw”, but it’s incredibly ornate at the same time.


And the best souvenir I’ve brought home is my husband Yuske. I found him at a friend’s wedding in Ravello. We were seated next to each other and that was it.

If I didn’t divide my time between London and Paris, the city I would live in is New York. I used to live there and really miss it. I love the energy, the positivity that permeates the city and the fact that it never stops – you can be anything or anyone there. De Vera is probably my favourite store; I adore vintage jewellery and diamonds, and it has the best rare diamond rings and antique Georgian diamonds. The Landmark Diner, a really old-school place, does the best New York breakfast, and it’s always my first port of call. The Mercer is still one of my favourite places, and it’s typical of the New York I love – it feels like a home away from home. And I love Dia Beacon, a fantastic museum upstate with the best collection of Richard Serra’s work. De Vera, 1 Crosby St, NY 10013 (+1212-625 0838; Dia Beacon, 3 Beekman St, Beacon, NY 12508 (+1212-966 6060; Landmark Diner, 158 Grand St, NY 10013 (+1212-334 0040; The Mercer, 147 Mercer St, NY 10012 (+1212-966 6060;

My favourite websites are, where I get most of my daily fashion information;, where I found my new house; – fantastic for vintage furniture; and for architecture and interiors.

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