Lulu Lytle, co-founder and creative director of Soane Britain My scent, Tuberose Gardenia by Estée Lauder, is the perfect combination of two of my favourite floral scents and yet not too sweet. I have worn it for years. Fragrance is such an evocative thing that I am always nervous to change it, as I remember how, as a teenager, I was rather sad when my mother changed the scent she had worn since I was a baby. £62 for 30ml EDP; esteelauder.co.uk.
Michel Roset, general manager and creative director of Ligne Roset Christian Dior’s Eau Sauvage was the first fragrance I wore when I was young. In a way, it was my first love. I am not sure if I still wear it for the love I felt for it back then or the fragrance itself. It’s nostalgic. £69.50 for 100ml EDT; dior.com.
Giambattista Valli, fashion designer I have worn Blenheim Bouquet eau de toilette from Penhaligon’s every day and night for the past 20-plus years. It smells fresh and healthy and puts me in a good mood. £97 for 100ml; penhaligons.com.
Jenna Lyons, fashion designer Silver Mountain Water by Creed is a great perfume that I’ve worn for a long time – I’m never without it. My son Beckett would be unhappy if I tried to change it. In the morning he leans on me in the elevator, and if I don’t have it on he makes me go back up. £155 for 50ml; creedfragrances.co.uk.
Theo Fennell, jewellery designer I’ve worn Dior’s Eau Sauvage since I was 18, but a few years back my wife Louise and I were at Galeries Lafayette in Paris and I found a bottle of Dior’s Patchouli Impérial. I love the smell; it reminds me of Kensington Market in the 1960s. Dior Eau Sauvage, €90 for 100ml EDT, and Patchouli Impérial, €198 for 125ml EDT; Galeries Lafayette, 40 Boulevard Haussmann, Paris 75009 (+331-4282 3456; galerieslafayette.com).
Francis Sultana, furniture and interior designer Since I was 20, I have worn nothing but Acqua di Colonia Melograno from Santa Maria Novella. I rather love the history of pomegranate: in Greek mythology it was believed to have sprung from the blood of Adonis, which is rather romantic. £90 for 100ml; 1 Piccadilly Arcade, London W1 (020-7493 1975; smnovella.it).
Christina Zeller, artistic director of Delvaux I have worn and loved Chanel Cristalle since I was 18; I still feel it expresses my personality. Christian Lacroix used to say he knew when I’d arrived because of the waft of Cristalle in the air. £57 for 50ml EDP; chanel.com.
Alex Eagle, lifestyle boutique founder, stylist and creative director I’ve worn Frédéric Malle’s Portrait of a Lady so much and for so long I almost can’t smell it any more. It’s quite fresh, not too feminine. I get so many compliments, and it wafts nicely out of my luggage when I open it. £230 for 100ml EDP; libertylondon.com.
Simon Mottram, founder and CEO of sportswear and lifestyle brand Rapha I have worn Cacharel pour L’Homme eau de toilette every day for over 30 years. A girlfriend first bought it for me and I thought it was gorgeous – it’s lemony and very fresh. A bottle never lasts long. £31 for 100ml EDT; amazon.co.uk.
Polly Morgan, artist I wear the Ted Lapidus fragrance Creation. My father bought some for my mother when we were small, and when the bottle ran out we could never find it again. She’s moved on now – new husband, new scent – but still keeps the empty bottle on her dressing table. I came across it again long after and have ended up wearing it myself. It’s incredibly evocative. £26 for 100ml EDT; amazon.co.uk.