The worlds of fashion and film have long been passionate bedfellows, but Bulgari can boast an extra-special, historic relationship with the silver screen ever since the likes of Audrey Hepburn, Anita Ekberg, Richard Burton and Elizabeth Taylor could be found patronising Bulgari’s flagship on Via dei Condotti during Rome’s 1950s/1960s la dolce vita heyday – when Hollywood’s great and good flocked to Cinecittà studios to shoot such greats as Fellini’s La Dolce Vita itself, Cleopatra and Ben Hur.
This festive season, Bulgari is celebrating its illustrious movie past with a cinematic themed pop-up shop at Selfridges – and a special Serpenti Forever collection. Running until February 26 and located on the ground-floor accessories hall, the concept store will be hard to miss: a popcorn machine will be whirring away alongside funky ceramic and gold popcorn displays, a vibrant candy-striped backdrop and illuminated banners in eye-popping shades of hot pink, greens and yellows. It’s pop art meets pop-up, with an unmistakable la dolce vita vibe.
Complementing the pop of colours is a collection of limited edition Serpenti Forever bags in an electric Wisteria Jade metallic hue. Two exclusive, large flap-cover styles in panelled leather (£1,490 and £1,990) are secured with the line’s signature snake head clasp – here in flush matte black and deep purple, set with black onyx eyes. There’s also a sleek, chain pouch style (£1,030) and a petite, top-handle version (£1,680).
Miniature fun can be had with the bag charm (£350) with black-and-white and malachite eyes, while a Cleopatra wraparound leather bracelet (£310), is top-and-tailed with the black-onyx eyed, black and purple enamel clasp.
Those 1960s starlets would be proud…