When Three Graces arrived online two years ago, its raison d'être was beautiful, vintage-inspired nightwear. Founded by former accountant Catherine Johnson after she couldn’t find a modern equivalent of these traditional togs, the brand creates voluminous, airy garments in fine cottons, linens and silks that have a seductive air of slight déshabillé.
Yet the e-store opened its virtual doors just as such loungewear was starting to migrate from the bedroom to the beach, providing cover-ups more versatile than caftans, and the readiness of Johnson’s clients to use her clothes as holiday dresses has made her diversify into full-scale resort and swimwear. “My aim is to provide customers with a one-stop vacation/resort wardrobe,” she says, and she’s found that women who would already snap up her white low-backed nightdress (£350) are equally happy to buy one of her long, striped, ruffle-topped Mirinda dresses (£390).
Three Graces’ new pom-pom-trimmed, wide-sleeved dress (£420) comes in a range of spicy shades and can do autumn duty over a fine knit back home, or pop over the top of a sleek, simple but flattering one-piece (from £210) or bikini (from £170) while on holiday. Meanwhile, the one pieces (such as the Elletra swimsuit, £230) double up as good-looking summer tops with wide-legged, high-waisted, plain or striped pyjama trousers (from £398).
“Mixing products on a website can be a challenge,” Johnson says, “so we have categories for both swimwear and nightwear to make it easy.” As well as being available through its own website, Three Graces items are stocked online at Net-a-Porter, Matchesfashion.com and Moda Operandi, and on the high street at Selfridges.