Cleverly cut jeans in three flattering fits

Swedish brand Acne Studios’ new, refreshingly simple approach to denim

Acne Studios Blå Konst South straight used black jeans, £220
Acne Studios Blå Konst South straight used black jeans, £220

My pet hate in fashion is shopping for jeans. Buying this apparently simple garment can be horribly complicated, with a plethora of shapes and fits (many unsuitable), not to mention different washes. Although for years I found myself being gently railroaded into skinnies – and invariably leaving the store with the best compromise – on-trend jeans are currently looser with higher waists. Promising as this is, finding the perfect fit is still hard. So when I recently heard that Jonny Johansson, founder and creative director of Acne Studios, had decided to simplify his jeans offering and take it back to basics, I returned to the store with renewed hope.

Acne Studios straight-leg South style blue jeans, £300
Acne Studios straight-leg South style blue jeans, £300

Acne Studios always has cool, good-quality denim, and I was not disappointed by the new range. At the core of the Blå Konst (blue art) collection is a set of three unisex shapes (from £170) – baggy, straight and skinny – all cleverly cut to suit either female or male figures.

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They come in a total of eight washes, from white to black via indigo and lighter blue, from raw rigid to worn stretch. I soon found the straight-leg South style (from £200) the most flattering, in a blue vintage wash 98 per cent cotton, two per cent elastane (£300), whimsically featuring a charming cloud print on the pocket.

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As my jeans go everywhere from gardening to cocktails, I value comfort and chose an inch bigger waist than suggested by the helpful advisor, to no detriment on fit or look. A month on and they are wearing in nicely; they are flattering, fit neatly at the waist and never gape. They are my best-ever denim investment and really will be worn to shreds.

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