On a recent trip to Sweden, everywhere I stayed – from silent snow-filled forests to sleekly urban Stockholm – had one thing in common: the brand behind the bathroom products. At the Treehotel, a cabin suspended 6m above the ground in a dense pine forest, I showered in a lemongrass and avocado oil-infused gel and washed my hair with a pleasingly moisturising shampoo made from blueberry seed oil. At Logger’s Lodge – another forest retreat, but this time on the ground – I tried a sauna birch scrub, suitably in situ obviously. Then at chic Stockholm newcomer At Six, this same line of gentle organic products was a welcome counterpoint to the sparse interiors of sawn stone and blackened steel.
The brand is called C/o Gerd and was created by brother-and-sister team Johan Wiklund and Anna-Lena Wiklund Rippert, who grew up in rural Swedish Lapland learning from their mother how to forage for herbs and harness the power of plants. While Johan trained as a hairdresser, Anna-Lena became a spa therapist with a BA in ethnology, and together they envisioned an “organic and natural beauty brand that is in harmony with nature, animals and humans”. What began as an experiment in their basement is now produced in a modern factory in Jokkmokk, Swedish Lapland, and has customers as far afield as Japan.
It’s easy to see why: not only are their products deliciously and delicately scented, conjuring up images of the idyllic meadows and forests of their childhood, but the active ingredients really work. The Blueberry Shampoo (£17 for 275ml) left my dry hair silkier and more manageable, so much so that I’ve just bought the Blueberry Queen Cream (£34 for 75ml) in the hope that it will have the same effect on my more mature, dry skin. And I now use the Lemongrass shower lotion (£11 for 275ml) each morning, because nothing wakes me up better.