“It was a little jacket that I made to wear on my birthday, and it ended up sparking my new fashion business,” says Paris-based designer Chloé Perrin. “It was covered in bubblegum-pink marabou feathers, and I received so many compliments that I realised there was a market for them.” Thus was born Jamais de la Vie, a custom service for chic yet playful cropped jackets (from $1,800), handmade in Paris using feathers of the finest quality (the same ones chosen by Dior and Louis Vuitton).
Perrin comes to the project with some serious fashion cred: she is the fifth generation to work in her family’s leather heritage firm, Perrin Paris, where she served as a creative director before starting up her sideline. Imbued with that particularly French brand of effortless style, the cover-ups are available to order in a wide array of colours – from dusky blue to aqua to hot pink – and are lined with sumptuous silk satin. The linings too can make a bold and contrasting statement, in shades such as vibrant orange, blood red and deep plum.
“The cut works both indoors and outdoors,” says Perrin of the jackets, which take about three to four weeks to make after clients send measurements and colour samples. The results may be a touch too froufrou for some, but they are practical as well as plush, offering serious warmth and being so resiliently made that they can be scrunched into a ball for easy packing.