Burberry’s window wonderland

Luscious accessories are showcased in an innovative, theatrical Harrods pop-up

Burberry Prorsum clutches, from £895
Burberry Prorsum clutches, from £895

Burberry’s winter Prorsum collection isone of its most successful ever. Its glamorous evocation of an aristocraticcountry lifestyle still manages to look contemporary, and the garments – all tightly belted,quilted velvet, full-skirted coats in rich shades such as old burgundy, or sexytweed pencil skirts with a whoosh of ruffles on the front – are a celebration oftimeless femininity. Meanwhile, the bags that go with them are a more accessible hit. Even the clutches are based onleather-trimmed shooting-bag styles, in country shades and with gilt fox orhound-head clasps (from £895; examples in first picture).

 

Burberry Prorsum python Manor bag, £3,695
Burberry Prorsum python Manor bag, £3,695

Other than the brand’s stores,the place to discover these delights is Harrods’ new Burberry pop-up, which hastaken over four of the store’s windows in a profusion of golden balloons,luscious accessories and the best pieces from the catwalk collection, alongwith a selection of classic trenchcoat styles and the prized new watch models.

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To make the pop-up even more attractive, there are several exotic-skin versionsof the bags that have been made specially for this occasion, including a studdedalligator Knight bag (£14,000) and a black python Manor bag (second picture, £3,695). Customerscan view the pieces from both inside and outside the windows.

 This is an ideallocation for last-minute festive shopping, but if being observed from the streetwhile browsing does not appeal, the pop-up extends into the store withmore stock and more discretion. It also runs into the next season (it is open until Saturday February 23), with earlyspring styles arriving to celebrate the Chinese New Year and London FashionWeek.

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After its live-streamed shows andinstant online catwalk orders, this is yet another way that Burberry is elegantlyshowcasing its mastery of innovative retail techniques.

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