Nothing confirms Miu Miu’s emergence as a fully fledged, grown-up brand more thanthe arrival of sumptuous tie-dyed furs this week at its New Bond Street flagshipand Harrods. It began as Prada’s more accessibly priced, quirkier minded “younger sister” range, called after Miuccia Prada’s childhoodnickname. However, for several years now, while it has kept the quirks and to someextent the youthful outlook, it has also upgraded its fabrics, details andfinish to be the equal of the senior range.
As far as idiosyncracies go, the mink stoles (first picture), coats (second picture) and short jackets (third picture) shown as part of the summer catwalkshow seem fairly extreme, especially when paired with denim, artfully cut with1950s-style elegance in a typical act of Miuccia subversion. But at The MiuMiu – a three-day, invitation-only pop-up women’s club that the brand verysuccessfully ran at the old Café Royal (a venue about to re-emerge as London’slatest smart hotel) – all became clear. A couple of stoles on display in theboutique there revealed that they were an early release, to be worn with jeansor a satin cocktail frock during the festive season.As the mink is decorated with an experimental tie-dye technique,each piece is subtly different from the rest, though there appear to becross-references to the single floral motifs that feature in the Prada springcollection. The garments are all satin lined, and prices range from £3,050 for astole to around £30,000 for a full-scale coat. There may be no price resistance, but asthe company explains, at this level even it buys only in very limited quantities.After all, with such precious pieces, no owner wants to see another being worn.