When Polly McMaster set up The Fold five years ago to create “a sustainable wardrobe for working women”, she knew whereof she spoke. A self-confessed fashionista working in a corporate environment, she found it impossible “to find sensibly priced yet quality tailoring,” she says. “I wanted something in which I could feel confident in serious meetings, but which would last longer than a season.”
McMaster’s successful range of well-fitted jackets and dresses with a fashionable twist has now been joined by a semi-bespoke service. The three bestselling jackets – a minimalist, fitted tuxedo (from £245) with stitched trompe l’oeil lapels; a soft, feminine design (from £245) with a peplum; and a statement double-breasted style (from £295) with a gently caped effect – can be custom-made in a range of fabrics, buttons and trimmings. For an additional £150, the client can choose from 15 fabrics – from stretch-wool mixes in plain dark shades to sparkly tweeds – and lighter fabrics will be added for spring. Further custom flourishes are encompassed within a £100 package, which includes different-coloured linings, piping, monogramming, buttons and trims, such as a raw-edge cuff ruffle.
“At our London showroom we can discuss the client’s needs,” says McMaster. “Sometimes the process gets quite creative; we enjoy creating pieces that are completely unique.” Those outside London can speak to the designers on the phone then buy a standard jacket online, which will be posted with fabric swatches and pictures. The clients then return the jacket with a list of customisation requirements; the individual UK-made jacket will be delivered in a maximum of six weeks. And if the fit requires a tweak or two, The Fold offers a full alteration service, while basic amendments, such as sleeve length, are included in the customisation prices.