The answer to perfect holiday hair

If you’re Ibiza bound, that is

Image: Photographed by Tracey Taylor ( for Lily and Lionel

It may have hedonistic charms aplenty, but Ibiza isn’t just a choice location for freespirited partygoers; it is also a popular locale for many fashion and music shoots. Before moving there I assumed those production teams jetted in and out en masse, so I was pleasantly surprised to come across Louise Maxwell, a professional hair and make-up stylist who is based on the island.


After a successful career in London, Maxwell decamped to Ibiza in 2005 and has since become a favourite with the numerous brands that shoot there, from Stella McCartney to Lily and Lionel (pictured) to MTV, as well as the island’s jet set – including Jade Jagger, Cindy Crawford and Amal Clooney. Thanks to her artful yet seemingly effortless styling, she spends her summers hopping from luxury villa to sleek superyacht to style her private clients. Indeed, Maxwell’s service is so sought-after that she now helms a collective of personally selected hair and beauty professionals from around the globe to meet the ever-increasing demand.


I was introduced to Maxwell by a friend, and from my very first cut I was struck by her unerring eye for detail and the subtle, edgy take on the natural look that has become her signature. My unruly mane has been given movement and definition; I’ve never received so many compliments on it. “My focus is always on sexy, slightly ‘undone’ hair,” she says. “It’s about creating looks that work with a person’s individual style and have an organic feel.” As for my attempts to discover which of her clients indulge in the island’s wild side, I’m met with nothing but a discreet smile and a knowing twinkle.

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