Roger Dubuis’ Harrods pop-up

A 3D virtual watch experience lends an extra dimension to the fun

Avant-garde Geneva watchmaker Roger Dubuis has become synonymous, in the 20 years since it launched, with bold, contemporary and mechanically superior skeleton watches, and a pop-up at Harrods (from Tuesday December 8 to Thursday January 14) will transport visitors into the beating heart of its state-of-the-art movements – thanks to a 3D virtual experience and four showcased pieces.

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All four watcheshail from the Excalibur collection and will be displayed in a cool, star-shaped structure as befits their movements, which have been inspired by the constellations. The Spider skeleton flying tourbillon (£115,600, third picture) is a sporty, eye-catching Harrods exclusive with a 45mm skeleton flange dial, black rubber strap, strong geometric lines, architectural star motif on the dial and a tourbillon carriage in the shape of a Celtic cross. There’s also a bejewelled version (£141,300, limited edition of 88, second picture) with 60 baguette-cut diamonds (totalling 2.24ct) gem-set into the rubber: a cool, contrasting – and now patented – design. Both watches feature a rhodium-plated hand-wound mechanical movement.

Showcasing the brand’s automatic self-winding know-how are two Excalibur 42mm creations, one in black titanium (£43,900, fourth picture) on a black alligator strap, the other in rose gold (£53,700, first picture) on chestnut alligator, each with white and rose gold appliqués, and gold skeleton hands.

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The adventure won’t stop with gazing at the watches’ inner workings; visitors can “virtually” step into the mechanical constructions with the help of a pair of Oculus Rift glasses. The fully immersive 3D experience “allows customers to understand the movement’s complexity, detail and creativity,” explains CEO Jean-Marc Pontroué. “It’s a way to bring our Geneva-based manufacturing, 300 employees and research and development all to Harrods, and capture the spirit and flavour of Roger Dubuis.”

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