As a proudly British jewellery firm, David Morris jostles happily alongside the major international names on what managing and creative director Jeremy Morris, the founder’s son, calls “Bond Street’s golden hundred metres”. It is a prime destination for collectors seeking out stunning individual pieces, such as the brand’s bracelet of diamonds and 11 perfectly matched pigeon’s blood Burmese rubies, costing over £1.5m, that Morris casually wraps round my wrist as we chat.
To raise the marque’s profile, however, David Morris has become the latest addition to the revamped and expanded Fine Jewellery Rooms at Harrods, opening on Saturday December 13. Here, in a setting that, as Morris puts it, “is not all modern chrome and glass”, but reflects the elegantly warm, classical, plush-sofa style of the brand’s beige Bond Street salon, designed by David Collins Studio, there are beautiful but more accessible pieces – though in the world of David Morris that term is relative.
Designed exclusively for the Harrods boutique is the new delicate and intricate Cherry Blossom range, its blooms of diamond pear shapes and brilliants set in finely carved white gold – and all made in discreet central London workshops by craftsmen at the top of their game, another factor in the brand’s all-British appeal. A ring (first picture, with earrings) starts at about £22,000 and the collection goes up to a dramatic yet pretty, unique multistrand necklace (second picture) of diamond blossoms for £235,000. Other tempting pieces this Christmas include bracelets (third picture, with earrings, price on request), such as one set with rose-cut diamonds in yellow, white or rose gold and with an ingenious spring opening involving a special flexible alloy, and rings with large specimen stones.