As The Rolling Stones strum the last notes of the European leg of their 11-month 14 On Fire tour and carry on to perform in Australia, they'll also be resetting the time on their watches – perhaps even one of the new limited-edition chronographs created in their honour by Zenith.
On sale at Harrods from July 1 in a finite issue of 250 pieces (£6,400 each), the collaboration will deliver an update to the El Primero movement that was first launched in 1969, and will be the first in a new series of limited-edition timepieces by the Swiss watchmakers.
The 282-part Tribute watch, on a black alligator strap, beats to 36,000 vibrations per hour and has a power reserve of over 50 hours (time enough for 476 plays of Sympathy for the Devil, one of the longest tracks by Jagger and co). The two chronograph counters on this edition mirror the colours used on the original: a midnight-blue 30-minute one at three o’clock and a slate-grey 12-hour version at six o’clock, with a commemorative overlay of The Stones’ unmistakeable tongue and lips logo.
With an additional celebratory flourish, its cambered sapphire crystal caseback is also engraved with the lips logo, alongside an inscription marking the specialrelease. The glare-proof crystal exposes the El Primero 4061 movement ticking inside – accurate to one tenth of a second – which is also visible through an aperture on the face of the dial.
If the supremecachet lent by this quartet of British rockers isn’t a satisfactory signifier of cool... what is?