Watching a brand upgrade itself in an elegantly determined manner brings a glow of satisfaction to any observer of the luxury scene. Gc is the brainchild of Paul Marciano, founder of the American-based, globally successful but firmly young and democratic brand Guess. It was inspired by his personal passion for collecting watches and its aim has always been excellent design and Swiss-made quality. Guess itself has an east Asia-made watch range, so to differentiate, Gc has been separated and refined each year with a different clientele in mind – most recently using automatic and mechanical movements, hitherto all men’s models (mainly sporty chronographs).
To celebrate 15 years of the brand, it has taken another leap upwards with its first women’s mechanical models – an area of fast-increasing interest to many brands. These are simple, manually wound three-handers, but instead of a plain, closed watch, Gc has daringly gone for a beautiful openworked style. The mechanism is not the most complex, as it is a standard ETA, but the design is very appealing to the growing number of women who enjoy observing the oscillations of a watch’s movement. Only a numbered 115 of each of three styles have been made, and very few of one – with a completely openworked dial, rose gold hands and accents, steel case and finely linked steel bracelet (left in picture, £1,725 without diamonds) – arrived at Selfridges’ Wonder Room this week. On the global market there are also crocodile-embossed leather strap and diamond-trimmed, translucent mother-of-pearl dial versions.
Not that men have been left out. There are also complementary male models in the same numbers, the best of which are in bold black PVD with rose gold accents (right in picture, £1,995).
Gc’s vice president Virginie Riot-Billet describes the women’s model as a “milestone”. With growing numbers of boutiques and a well-received “smart luxury” message (reinforced by a two-year photographic project featuring rising artists from around the world in fields such as opera, cuisine and jewellery, which will result in a major exhibition), Gc is becoming in its own right a new luxury brand with a sharp balance of style, quality and value. Expect a broader range of women’s mechanic models soon.